Trinity Conferences is set to challenge the meeting and events sector with its launch.
Founded by SHINE Award winner, Jacqui Kavanagh, Trinity Conferences will make its mark in an increasingly competitive sector through a unique business offering.
Unlike traditional and more established venue placement agencies, Trinity’s key business measure will be conversion ratios.
Agents have traditionally offered a free service, performance being measured on a quantitative, revenue base as opposed to a qualitative proposition.
By tracking the conversion of enquiries, the Trinity team will ensure that they are giving their clients a precise service that fully meets their face-to-face marketing requirements.
A team of seven, headed by Kavanagh, will work with a client base that reads like an A–Z of the corporate marketplace. The team represents a hybrid of employees from key agencies, hotels and venues.
Kavanagh, who was recently recognised by The SHINE Awards for her role in the UK travel, tourism and hospitality sectors, said:
“Trinity represents a unique venture in a sector that is going through so much change. Whilst there is a lot of consolidation going on, we have carried out research with our clients, all of whom are excited at our business proposition.
We are a Venue Finding Agency designed to make our clients lives easier. We specialise in finding venues and negotiating rates for conferences, events and meetings. Our unique selling point is our knowledge, we personally visit hundreds of venues in the UK and overseas to make sure we give you the best advice and get you the best deals. We invest in our knowledge so our clients don’t have to!”
By: IT