What are the advantage of an insurance lead - Advantage of an insurance lead is that the salesperson will be speaking with someone who had at least indicated some interest in the idea that will be discussed. This imply it will not be an uphill battle from the start, and there may be some common ground on which to build. Common ground is very important in any sales situation.
The more important question one should ask is how does a salesperson acquire an insurance lead? Do you know that a mail campaign will usually draw less than one half a percent in responses. That means that for every two hundred pieces you mailed, you will get back only one lead. Though this can be improved upon with a follow-up phone call. The mail piece has to be easily readable by anyone and must call for action. The phone call can set a fire under the prospect if it is handled right.
Working any sales job from the leads is always better than just pure cold calling, as the sales call is always with somewhat interested parties. The second advantage of insurance lead is because the prospect has shown some interest; you have reason to believe they will listen to your pitch for at least a couple of minutes. A non-lead sales presentation has none of these mentioned advantages. Cold calling in person and cold calling on the phone are time consuming activities that take away the precious sales time.
A big advantage of insurance lead is that the referral at least has the person who referred them to you in common with you. They may just be curious why their friend referred them or they may be very interested if they happen to respect the referrer. This kind of insurance lead is one of the best that a sales rep can have. Insurance lead referrals are precious, it's like finding gold in the streets.
By: tangopang