With the bulk of auto manufacturers posting their sales figures for the past month, it seems that Asian brands are enjoying a great amount of success in the American market. With the likes of Toyota and Honda posting record breaking sales numbers, it seems that Asian brands can do nothing wrong in terms of selling their vehicles. Recently, another Asian brand posted their sales figures for the month of February which shows yet another record breaking number of vehicles sold in the said month.
Kia Motors, the Korean car manufacturer, disclosed to the public that February this year saw them reach sales figure of over 23,500 units. Kia Motors America made known that the last month is the best ever February for the company. They sold 13.5 percent more vehicles in February this year compared to February 2006. In addition to that, Kia also managed to surpass the year-to-date figure that they have set last year for the first two months of the year by 18.6 percent.
The Kia Spectra is one of the reasons for the record breaking month for the auto maker. Out of the 23,512 units that Kia sold in the United States last month, 4,545 of them are Spectra. The popularity of the model is a great help in the effort of the car maker to further instill their name in the hearts of American motorists. Aside from the Spectra, another Kia model which had a positive effect on how things turned out for Kia in terms of sales is the all new Kia Rondo which is yet another minivan from the Korean based auto maker.
The Kia Optima also played a key role in the setting of the new record for February sales. From last year’s sales figure of 1,516 units sold in February to this year’s 2,906 units sold for the same period. The momentum that is taking Kia to new heights can be likened to a car that not even a high performance Volvo brake pad can stop.
Another model that has increased its sales number is the Kia Amanti. Last year, Kia sold only 524 units of the Amanti in February, this year however, the number of Amanti units sold is more than double that number. That is because Kia Motors America sold 1,226 units of the Amanti.
Len Hunt, the COO of Kia Motors America, has this to say about the sales record for the month of February: “Our continued sales momentum is a direct reflection of the steady increases Kia has seen in our brand equity. By working hard to provide our customers with high-value vehicles they can feel proud to own, Kia is becoming top-of-mind on many car buyers’ shopping lists.”
While the Spectra, Optima, and Amanti posted better numbers than last year’s sales figure in February, there are models which failed to surpass their output last year. The Kia Sedona, recently given the distinction of being the “Best Minivan” in connection with the 2007 Chicago Auto Show, has faltered in terms of sales. Kia sold 4,981 units of the Sedona last month, lower than the 5,425 units of the vehicle sold in February of last year.
By: Glady Reign