Tim McGraw and Faith Hill, one of the most celebrated couples of country music and whose love story began with a date in a Jeep®, will hold a Soul2Soul Tour 2007 sponsored by none other than the Jeep® brand.
At the press conference recently held at the Country Music Hall of Fame with the country music couple, the Jeep brand has announced that it will be the official sponsor of the Soul2Soul Tour 2007. The 33-concert tour will kick off in Omaha, Neb., on June 6 and will end in Anaheim, California on Aug. 10, 2007.
During the conference the country music couple gamely told the press about their “Jeep date”. Hill narrated that it all started in “1996 in State College, Penn., we were doing a show together. We took a ride in a borrowed Jeep and that’s where we decided that we were going to be together and build a life together.” McGraw added, “Faith tracked down that Jeep and gave it to me for my birthday a couple of years ago.”
According to John Plecha, Director Jeep Brnad Marketing and Global Communications, “Tim and Faith have a story about how the Jeep brand has been part of their lives that’s not unlike the thousands of stories we hear every year from Jeep owners all over the world. As members of our Jeep family, it made perfect sense to blend our brands into a mutually beneficial partnership. We are very pleased to be associated with these two very talented artists who reach a broad audience much like the seven vehicles in the Jeep lineup.”
The Soul2Soul II concert has made history as country music’s highest grossing tour ever and was named by Pollstar Magazine’s “Major Tour of 2006” defeating the likes of Madonna, Roger Waters, The Red Hot Chili Peppers and The Rolling Stones. Aside from the Jeep signage at every concert venue, McGraw and Hill’s “Date Jeep”, a red 1978 CJ-6 will travel with the tour along with a special “Soul2Soul” 2007 Jeep Wrangler Unlimited. Jeep is also planning of taking the whole partnership to its next level which will include online activities, product placement, and special events however it is still in development so Jeep won’t be able to release any details on the matter.
The Jeep is an automobile brand and registered trademark of the German-American automaker DaimlerChrysler. Aside from producing various Jeep models, DaimlerChrysler is also responsible for the maintaining quality among the Jeep range and it accomplished this by utilizing only top-of-the-line Jeep parts and accessories like Jeep car bra which does not only enhance the looks of Jeep vehicles but also protect it from scratches and ugly dents.
By: Lisa Ziegler