Car manufacturers are always looking to increase their sales. They do this by producing high quality vehicles which they deem are necessary to attract the attention of car buyers. They also go to great lengths in advertising their vehicle in all parts of the auto world and the rest of the industry.
Finding good auto markets in the world is also a focus of auto makers. Developing countries are seen as potential hot spots to sell vehicles and it is not important whether it is a luxury or a non-luxury brand. One car manufacturer looking to expand their global presence is the Japanese brand Suzuki. The Asian brand most notably known for their motorcycles recently announced that they will be implementing expansion steps to further their Middle East venture.
Following a meeting between the company’s top personnel and their Middle East dealers, the Japanese company announced that they are looking to put into practice an aggressive strategic marketing plan for the region. During the said meeting, the dealers and the company explored ways on how to sell their cars in the region.
The design of the cars for the region is given attention since the region is known for arid and hot climate. After-sales service is also one of the areas tackled in the meeting. Tailoring those two areas for the needs of their Middle East consumers will help the company achieve better sales in the region.
Mr. Kazuyuki Yamashita, Suzuki’s Deputy Staff Manager for the Middle East & Africa Marketing Group, has this to say about the region and its impact on their auto business: “The Middle East is a very important market to Suzuki and has always proved to be full of success for the Japanese brand. Our new models are tailor-made to enhance comfort and efficiency, characters that we believe will further uplift Suzuki's brand image in the region as we prepare to launch more cars.”
One of the more promising vehicles from the Japanese outfit is the Suzuki SX4 which can provide good performance to their consumers and can also be fitted with aftermarket parts like the Jet Chips cold air intake system which can work to actually further increase the vehicle’s superb performance.
Embarking on the new goal, Suzuki is positive that they can expand their business in the region as stated by Mr. Yamashita: “We are confident we can carry forward the momentum generated from the success of all our initiatives into our new offerings. As we have done with our previous successful ventures, Suzuki will continue to manufacture cars that relate to their owners, promoting the Suzuki experience as a way of life.”
Among the dealerships that Suzuki has on the region that attended the meeting are representatives from Mustafa Karam & Sons from Kuwait, the Sabeha Trading Corp and the Suzuki Yemen Co. from Yemen, the Al Rostamani Trading Company from the UAE, the Bamarouf Group Suzuki Saudiah from the Kingdom of Saudi Arabia, the Moosa Abdul Rahman Hassan & Co. from Oman, the G.A. Bazerji & Sons Co. from Lebanon and the Al Hadaya Motors from Syria, The Commercial & Industrial Co. from Jordan, Bahrain's Mohammed Jalal & Sons, and the Teyseer Motors from Qatar.
By: Lauren Woods